Audience of the finals up by +147% compared to the previous year
CINCINNATI, June 15, 2022 /PRNewswire/ — The 2022 Scripps Spelling Bee National Finals drew its biggest TV audience since 2015.
Watch the final live on June 2 was +147% higher than in 2021*. Harini Logan14 years old San Antonio, TXwon this year’s Bee in the event’s first-ever competition.
Overall, Spelling Bee’s programming on the Scripps Networks was viewed by 7.5 million viewers**. This includes the finals, semi-finals and the original one-hour “Road to the Bee” special.
The EW Scripps Company decided last fall to move the bee to its own networks in a bid to make the competition more accessible than in recent years, with the semi-finals and finals airing for the first time on the networks of national television Scripps ION, Bounce, Laff and TrueReal. These networks can be found for free and live as well as on cable and streaming platforms.
- The live finals broadcast on ION, Bounce, Laff and TrueReal combined to reach 3.7 million viewers**, while the semi-finals on June 1 reached 3.1 million viewers – the highest viewership ever for the semi-finals.
- Streaming has greatly increased the overall viewership. In total, Bee’s programming has been watched for almost 5 million hours (4.5 million on linear TV and 320,000 on streaming).
“We are thrilled to see the huge increase in viewership we expected by bringing the bee to free-to-air television – the media platform available to nearly every American across the country,” said the president and chief. from the direction of Scripps. Adam Symson said. “The bee is now even better placed to connect with the next generation of spelling.”
The Bee was canceled in 2020 due to the COVID-19 pandemic and was held in a primarily virtual format in 2021. This year’s competition returned to the Gaylord National Resort and Convention Center just outside washington d.c.
The Bee is the nation’s oldest educational program, launched in 1925. The EW Scripps Company (NASDAQ: SSP) is the longtime steward of The Bee and owns ION, Bounce, Laff and TrueReal. ION is the #5 most-watched entertainment network in prime time, and Bounce is the #2 most-watched network for African Americans via broadcast and cable television.
Source: Nielsen. * Average gross viewership on networks that simulcast the shows. Live + the same day. **Audience based on one-minute qualifier, Live+Same Day;
About the Scripps National Spelling Bee
The Scripps National Spelling Bee is the nation’s largest and oldest educational program, launched in 1925. The purpose of the Scripps National Spelling Bee is to help students improve their spelling, increase their vocabulary, learn concepts and to develop a correct use of English which will help them throughout their lives. Visit spelling.com for more information on the Scripps National Spelling Bee, which is administered on a nonprofit basis by The EW Scripps Company (NASDAQ: SSP).
ION (@iontv) is one of the top five rated television networks offering a range of popular off-network series, original and holiday movies and more. ION is available to 99% of US television homes for free and over-the-air on digital antenna, on cable, on DISH Channel 250 and DIRECTV Channel 305, plus Pluto TV. ION is part of The EW Scripps Company (NASDAQ: SSP).
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SOURCEThe EW Scripps Company