Television company

2022-07-08 | NYSE:K | Press release

The exciting breakfast experience will turn your milk bright green right before your eyes.

BATTLE CREEK, Mich., July 8, 2022 /PRNewswire/ — ’90s kids rejoice! Breakfast gets a makeover with Kellogg’s® latest collaboration, adding a splash of iconic Nickelodeon green Vase to cereal bowls with the all-new Kellogg’s® Apple Jack® Vase cereal.

Kellogg’s Apple Jacks Vase the cereal features sweet, toasty orange and green curls that evoke hints of delicious green apple flavor. But what makes it Slime-tastic even more fun new cereal is the green flecks that – once milk is added – turn the milk into a vibrant Nickelodeon hue Vase green right before your eyes.

“Both known for our bright orange and green colors, Kellogg’s Apple Jacks and Nickelodeon Vase make a perfect couple,” said Sadie Garcia, director of brand marketing at Kellogg All Family Cereal. “Now families can discover all the pleasure of Vase at the breakfast table with a delicious new cereal that changes the color of milk as you eat.”

“Children and adults will recognize the fun and spontaneity of Nickelodeon Vase many of their favorite Nick shows,” said Priya Mukhedkar, Senior Vice President, Toys and Packaged Goods, Paramount Consumer Products. “We are thrilled to bring our signature green Vase to fans in a whole new way with Kellogg’s Apple Jacks Vase.”

Kellogg’s Apple Jacks Vase will be available at retailers nationwide for a limited time starting in July for a suggested retail price of $4.49 for an 8.2 oz can. For more, follow Kellogg on TikTok, Instagram and Twitterand follow Nickelodeon on TikTok, Instagram and Twitter.

About the Kellogg Company

At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just nourished but fulfilled. We’re creating better days and a place at the table for everyone with our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2021 were nearly $14.2 billion, consisting mainly of snacks as well as ready-to-eat foods such as cereals, frozen foods and noodles. As part of our Kellogg’s® Better Days ESG strategy, we tackle the interconnected issues of wellbeing, climate and food security, creating better days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com.

About Nickelodeon

Nickelodeon, now in its 43rd year, is the number one entertainment brand for kids. She has built a diverse global business by putting children first in everything she does. The brand includes television programming and production in United States and worldwide, as well as consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon is part of Paramount’s global portfolio of multimedia entertainment brands (Nasdaq: PARA, PARAA).

About Paramount Consumer Products

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences around the world. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse lineup of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime . With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved iconic franchises. Additionally, Paramount Consumer Products oversees the direct-to-consumer online business for CBS and Showtime programming products, as well as standalone branded e-commerce websites for Star Trek, SpongeBob, South Park and MTV.

Courtesy of Kellogg Company (PRNewsfoto/Kellogg Company)

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SOURCE Kellogg Company