Television set

Apple TV is unlikely to offer different programming, analyst says

The The Transform Technology Summits begin October 13 with Low-Code / No Code: Enabling Enterprise Agility. Register now!

According to Barclays media analyst Anthony DiClement, the legendary Apple TV that has been rumored for years is likely to be high-end hardware, but not much more.

In a recent memo, DiClement said that an Apple-branded TV could look like a “full-scale iPad” with internet connectivity and the ability to sync with the company’s iOS platform. What it won’t have, however, is a drastically different selection of content subscription options.

A lot of it comes down to the hefty affiliate fees that cable TV providers pay to individual channels. Each channel in a bundled TV subscription from the cable company can cost anywhere from $ 1 to $ 15. That’s a lot of money for some of the smaller cable channels, as customers can’t choose their range of pay-per-view channels. AllThingsD estimates these distribution deals are worth up to $ 30 billion per year or $ 30 per customer per month. Apple is unlikely to guarantee that its new Apple TV service will make that much money, making it difficult for Apple to close distribution deals.

So if we see an Apple TV, it’s likely to offer the same programming that you already see from Comcast, AT&T Uverse, Time Warner Cable, and others.

DiClemente also indicated that the TV will not hit store shelves in 2012, will likely use Siri technology for remote control functionality, start at a base price of $ 1,500, and generally fall into the “more than” category. TV ”with apps, games, and iOS device integration.

At $ 1,500, I’m not sure I would be ready to buy an Apple TV when my current TV is still working fine, as well as my Apple TV set-top box. Of course, if the screen size were larger than the 32 to 37 inch range that has already been mentioned, I might change my mind.

[Apple iTV mockup image by Guilherme Schasiepen]


VentureBeat’s mission is to be a digital public place for technical decision-makers to learn about transformative technology and conduct transactions. Our site provides essential information on data technologies and strategies to guide you in managing your organizations. We invite you to become a member of our community, to access:

  • up-to-date information on the topics that interest you
  • our newsletters
  • Closed thought leader content and discounted access to our popular events, such as Transform 2021: Learn more
  • networking features, and more

Become a member

Leave a Reply

Your email address will not be published.