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Dale Earnhardt Jr teams up with Sugarlands Distilling Company for a new project

Recently, Dale Earnhardt Jr partnered with Sugarlands Distilling Co for a special project. To be specific, the Earnhardt family and company started the High Rock brand of vodka. According to reports, the drink is a craft brand of alcohol made from 100% corn and water from the Great Smoky Mountains. It is also worth mentioning that the drink will hit market shelves by February in Florida. On top of that, it will be available nationwide by April.

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Dale Earnhardt, Jr. said, “We are thrilled to partner with Sugarlands to present High Rock Vodka. Sugarlands’ commitment to producing great spirits and its great family atmosphere attracted us to the brand and made our partnership an easy and natural choice. I’m very excited about the launch of High Rock because it’s something that Amy and I can do together.

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When did Dale Earnhardt Jr join the company?

The two parties happen to team up in September 2021. Additionally, the Sugarlands Distilling Company was founded in 2001 and hopes the Earnhardt name will boost sales. Of course, the brand also maintains ties with other big American names. That includes Grammy-nominated country superstar Cole Swindell and record-breaking artist OAR.

DAYTONA BEACH, FL – JULY 05: #88 National Guard Chevrolet driver Dale Earnhardt Jr. drives down the grid during qualifying for the NASCAR Sprint Cup Series Coke Zero 400 at Daytona International Speedway on July 5, 2013 in Daytona Beach, Florida . (Photo by Jared C. Tilton/NASCAR via Getty Images)

Undoubtedly though, Sugarlands will benefit greatly with its associate of an athlete of the caliber of Dale Jr. He is the proud owner of the JR Motorsports team and a television analyst for NBC Sports Group. His latest achievement is inducted into the NASCAR Hall of Fame. Among other accolades, he has won a record 15 consecutive NASCAR Most Popular Driver Awards and is a two-time Busch Series Champion. Dale Earnhardt Jr can also proudly say that he won the prestigious Daytona 500 in 2004 and 2014.

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