With the expansion of streaming platforms available to audiences around the world, investment in new content continues to grow; Amps Analysis recently estimated $230 billion will be spent on content in 2022. Non-fiction entertainment, in particular, is seeing significant growth, gaining more new market share than any other genre in the past year as it begins to take more of the storytelling activity .
“It’s an incredible time for documentaries where there is more demand than ever before. Having our own facilities will enable us to respond to this moment,” said Bryn Mooser, CEO and Founder of XTR. “Most importantly, we are excited to build a center of creative excellence and an independent home for filmmakers and artists that inspires them and helps them achieve their best.”
The acquisition of XTR Studios continues the trend of major media and entertainment companies investing in production facilities around the world. XTR now joins Sony, HBO, Warner Brothers, Lionsgate and others in expanding their production footprint to increase production of new content and cement internal capabilities.
XTR Studios will also serve as the headquarters for Documentary+, the company’s fast-growing platform now available in 80 million homes. Launched in 2021, it has already become the most watched documentary channel in the world.
XTR is a global premium non-fiction entertainment studio. With a focus on audience appeal and a commitment to art, the award-winning studio works with exceptional creators to produce, distribute, finance and develop films, series and podcasts. Since its inception in 2019, XTR has produced and financed more than 80 documentaries, including “They Call Me Magic”, on AppleTV+; Oscar-nominated MTV Documentary Films’ “Ascension”; and the Emmy and Peabody award-winning “76 Days.” In 2021, XTR launched DOCUMENTARY+, an AVOD platform and FAST channel that brings the best in non-fiction film and television to over 80 million households in the United States and nearly every country in the world. XTR – based on a true story.