Television set

Prototypes of Apple televisions would be “in preparation”


One of the major revelations from the new authorized Steve Jobs biography was Jobs’ revelation that he “finally solved” the problems standing in the way of an Apple TV.

Rumors of an Apple-branded TV have been circulating for years, but have gained momentum after the iPad’s release as observers turn to Apple’s “next big thing”. One of the strongest supporters of an Apple TV has been Piper Jaffray analyst Gene Munster, who has published a number of reports on Apple’s prospects for such a device.

With Jobs’ comments fanning the flames of Apple TV speculation once again, Munster weighed in (via Fortune) to claim that all the evidence points to a launch as early as next year. Among the newly presented evidence from Munster is a claim that prototypes of the Apple TV are now “in the works.”

– Based on the January 11 meetings in Asia (not with component suppliers), we believe Apple is investing in manufacturing facilities and securing supply for LCD displays. These screens can range from 3.5 “mobile screens to 50” television screens.

– More recently, on September 11, we met a close contact of an Asian component supplier who indicated that prototypes of an Apple TV were in the works.

Munster also points to several patents and patent applications filed by Apple relating to the company’s work in television-related technologies as further evidence of the company’s interest. And while Apple regularly files patents on technologies that never appear in its products, it’s clear the company has been thinking about how it could have a bigger impact on the TV market if it chooses to follow this path.

Although the specs for an Apple TV remain unknown beyond Jobs’ suggestion that it would likely integrate iCloud into iTunes Store video content, Munster believes Apple could sell 1.4 million TVs for a price. average sales of $ 1,800 in 2012, rising to 4.3 million. units by 2014, as costs drop to an average selling price of $ 1,400. Munster’s estimates, which of course are mostly guesses informed by current market trends, put Apple’s share of the connected TV market at 3% in 2014, with the company making $ 6 billion in revenue on that. segment.

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