Television shows

Seven to fight Nine for lucrative TV shows

The Voice is an expensive format, but has achieved consistent ratings for Nine over the years, often reaching over a million viewers. However, the finale hit an all-time high when it aired in July, reaching 911,000 viewers for the episode on the Metro. The year before, it drew 995,000, according to ratings from television metrics provider OzTAM. Mr. Warburton had wanted to broadcast the show on Network Ten when he was managing director.


ITV Studios Australia boss David Mott said it was the start of a new era for the TV show.

“Seven didn’t hesitate to secure the rights when this opportunity presented itself and we can’t wait to embark on the series in 2021… and welcome Sonia once again to Australia’s biggest TV entertainment scene.” , did he declare.

Seven has relaunched a number of older Nine programs over the past year, including Big Brother and The farmer wants a wife. The new version of The voice is estimated to have cost around $ 40 million per year, but the relaunched format will be shorter at Seven, moving straight from “blind auditions” to the semi-finals. It is expected to cost between $ 15 and $ 20 million. The show will be hosted by Sonia Kruger, but it’s unclear whether current judges Kelly Rowland, Delta Goodrem and Boy George will appear on Seven. Seven’s contract with ITV Studios includes an option.


The voice will be added to next year’s program which includes Holy Moley, the farmer wants a wife and Big Brother. A long-standing cooking show My cooking rules will not work and Seven will examine the performance of Original plate before putting into service another season. Seven was looking to outsource more of its programming to production companies as it tried to sell its studio division. Banijay, owner of Endemol, was in talks to buy Seven Studios, the division that creates At home and away and Better houses and gardens.

Seven is separately threatening to terminate its broadcast deal with Cricket Australia for its lack of clarity on its schedule and offering. The current crisis has allowed Seven, Nine and Foxtel to renegotiate the amount they pay sports codes to broadcast competitions.