Upcoming CW shows such as “Batwoman,” “Nancy Drew” and “Katy Keene” will air exclusively on the platform and its apps.
Fans of The CW shows also prefer to use the platform’s streaming services: The network has announced that all of its new in-season series will air exclusively on The CW and the company’s digital platforms, the network announced. President of The CW, Mark Pedowitz, at the TCA Sunday.
The CW will exclusively air every episode of its new series, including “Batwoman,” “Nancy Drew” and “Katy Keene,” the day after the airing, starting in the 2019-2020 television season. Viewers will be able to watch the shows on CWTV.com and through the CW app. After the season finale of each new show, the full season will be available on The CW’s ad-supported digital platforms up to 30 days before the start of the following season, according to the company.
The network also acquired the off-season broadcast rights to the first four seasons of the Emmy-nominated comedy “Schitt’s Creek,” which became available to stream on all CW platforms and apps on Sunday.
All CW shows are free and do not require a subscription or login information.
The news came days after CW Executive Vice President Rick Haskins discussed the platform’s success with more collaborative strategies at the NATPE Streaming Plus event in Los Angeles on Tuesday. Haskins noted that putting “Riverdale” and other CW shows on competitors such as Netflix helped expand the audience for those shows, who would then be enticed to watch new episodes on the CW platform.
The change in strategy is not necessarily unexpected. “Riverdale” may only be a few years old, but the 2017 teen drama premiered in a radically different streaming market, long before major competitors like Apple and Disney prepared to launch their own. streaming services. The market is much more saturated than it was a few years ago, and CW isn’t the only platform that is getting more stingy when it comes to where it releases its original shows.
Content exclusivity has become the name of the game for most of the major streaming services, and some companies are willing to spend over $ 100 million to keep their most popular series. This was the case in June, when it was announced that “The Office” would be leaving Netflix thanks to NBC’s offer of $ 100 million per year for five years.
As companies continue to enter the market with their own platforms over the next year or so, it is likely that existing services will remain keen to retain the streaming rights to their most popular shows.