Television set

Tim Cook: Apple is “extremely interested” in building a television


Apple CEO Tim Cook just didn’t speak with Businessweek today in a groundbreaking interview, he’ll also be on NBC’s “Rock Center” tonight speaking to Brian Williams … Apple will enter the HDTV market sooner rather than later.

Here’s a quote from the Rock Center preview on the NBC website:

What’s next for Apple? Did Cook leave us a clue?

“When I go into my living room and turn on the television, I feel like I’ve stepped back in time 20 to 30 years,” Cook told Williams. “This is an area of ​​intense interest. I can not say more.

Presumably, Tim Cook actually has an Apple TV set-top box, so he’s not talking about this. He’s talking about a real TV, not a box or other device.

Here’s a video of the upcoming episode:

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Of course, as intensely interested as Apple may be in producing a real TV, it might be difficult to enter the TV space. Previous reports have indicated that while Cupertino wants to get into the HDTV game, existing cable companies and content owners are unwilling to make deals on Apple’s terms, having seen what Apple has done to industries. music and smartphones before them.

Yet if Apple is serious about entering the living room, eventually they have to build an HDTV… and Tim Cook seems to know that. Hope he comes soon.

Source: Rock Center


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