Television company

‘TraDigital’ company launched to revolutionize Philippines’ entertainment industry – Reuters

A new company “traDigital” backed by retirement fund 917Ventures is set to revolutionize the entertainment industry in the Philippines with the launch of KROMA Entertainment Inc.

KROMA Entertainment Inc.

KROMA brings together passionate content and experienced creators, top talent and innovative technology to produce new and engaging entertainment for Filipino audiences. KROMA offers entertainment for everyone on all screens and formats, whether movies, series, TV shows, music, digital content or high-quality events.

The company is the culmination of years of groundwork by Globe to further enrich and sustain the Globe Group ecosystem.

“We are thrilled to share KROMA with you. It is a treasure trove of creative and innovative content that is relevant to our audience, showcasing the best creators and talent in the country. We are determined to chart a new course for entertainment” , said Ian Monsod, CEO of Kroma Entertainment, Inc. “Our vision is to become the leading player in TraDigital entertainment in the Philippines, in line with our goal of entertainment for all.

The Globe Group goes big in entertainment with KROMA, expanding its previous business into live events, production, publishing and music with what was then called Globe Entertainment (GENT).

KROMA’s brands deliver a new entertainment experience, converging to create a more engaging, exciting and different experience for its customers and audiences.

Although revamped, LIVE MNL, a new image of Globe Live, still operates on ground, online and hybrid events and activations. They maintain the same standards that made them a memory in the industry after successfully bringing events such as It’s A Girl Thing, ETO NA! nAPO musical! and the very first Korean virtual fan meet in 2020.

Likewise, Globe Studios has rebranded its business: ANIMA continues to produce award-winning and critically acclaimed films, series and podcasts, while SECRET MENU, a full-service production house, creates branded content and commercials. televised.

KROMA also supports music label PARADISE RISING, in partnership with international label 88Rising, to champion Filipino talent on the world stage. KROMA’s video-on-demand platform, UPSTREAM, hosted the latest movies, series and events for Filipinos around the world.

NYMA is focused on growing talent through the company’s network of partners and customers. PIE, a partnership with ABS-CBN and digital television network BEAM and supported by 917Ventures, is a cross-platform real-time interactive entertainment channel. It offers memorable and rewarding experiences, prizes and connections for and with Filipinos.

Wonder, a pop culture and style platform, and FreebieMNL, everyone’s destination for the latest food and lifestyle news and deals, round out KROMA’s roster.

KROMA Entertainment Inc.

Globe supports the United Nations Sustainable Development Goals, in particular SDG 9, highlighting the role of infrastructure and innovation as key drivers of economic growth and development. It is committed to respecting the principles of the United Nations Global Compact and to contributing to the 10 United Nations SDGs.

To learn more about Kroma, visit