Television set

WSJ: Apple began first TV design tests with vendors

Hope it looks like this.

Apple has started testing high-resolution TV designs with manufacturing partners in Asia, according to a new report from The Wall Street Journal who cites anonymous sources within Foxconn. Foxconn and display maker Sharp are both reportedly involved in the process, which is still in its early stages.

“It is not yet a formal project. It is still in the early stages of testing, ”people said. The newspaper. Further, they say Apple has been testing prototype TVs “for a number of years” – first internally at its Cupertino campus, then with its suppliers. This suggests that the plans may soon come to fruition as Apple seeks to make its mark in our living rooms.

Apple’s competitors such as Google are also “playing” with software for televisions and set-top boxes, the report notes. But none have yet gained real traction. If Apple as a whole finally hits the market, its rivalry with Samsung, currently the world’s largest TV maker, would be even greater.

Foxconn has forged its way into the television market in an attempt to capitalize on its recent investment in Sharp. In July, Foxconn CEO Terry Gou took a 37.6% stake in a Sharp LCD factory in Sakai, Japan. Under the new agreement, Foxconn will receive up to half of the panels produced at the plant.

The newspaper note that Apple could choose not to continue his television projects, although at the moment it seems more and more improbable. In a recent interview with NBC News, company CEO Tim Cook said television was “an area of ​​intense interest” for Apple.

Apple already produces a TV product in the Apple TV, of course. But it has always been a “hobby” which, while becoming more and more popular, never really took off like other Apple products.

Source: The Wall Street Journal

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